A designer’s guide to writing effective copy and why it matters more than you think
Believe it or not, copywriting is one of the most important content-creation skills a designer can possess. If you think about it, design exists to support and deliver content—not the other way around.
As a designer, content should be the driving force behind many of your decisions, whether you’re creating the content or someone else is. So if you can understand how to write effective copy (and understand the purpose that it serves), you’ll be able to better serve your clients and ultimately create better designs.
In this article, we’ll cover some helpful copywriting tips for designers to help you build better experiences.
Sales copywriting & UX copywriting
First things first, understand the nature of the copy you’re writing for. There are some subtle differences between sales (or persuasive) copywriting and UX writing.
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Sales copywriting is all about getting users to make a purchase or sign up for a product or service. UX copywriting, on the other hand, is all about helping users reach a goal efficiently and effectively.
Make your copy easy for visitors to scan. That means keeping paragraphs short (2-4 sentences is a good rule of thumb), using plenty of headlines, adding bulleted lists where they make sense, and even using bold and italic text (sparingly) to highlight the most important parts of the content.
Believe it or not, copywriting is one of the most important content-creation skills a designer can possess. If you think about it, design exists to support and deliver content—not the other way around.
As a designer, content should be the driving force behind many of your decisions, whether you’re creating the content or someone else is. So if you can understand how to write effective copy (and understand the purpose that it serves), you’ll be able to better serve your clients and ultimately create better designs.
In this article, we’ll cover some helpful copywriting tips for designers to help you build better experiences.
